Marketing Specialist

We are looking for a highly motivated and results-driven Marketing Specialist to join our team at Syone. This is an excellent opportunity to work in a fast-paced environment and contribute to the growth of our company.

What you'll do:

• Help develop and execute effective marketing strategies, campaigns, and programs to drive brand awareness and lead generation;

• Act as inside sales person, collaborating with the sales team to qualify MQLs and convert them to SQLS;

• Interview stakeholders and Syone representatives to produce client cases;

• Be part of all aspects of digital marketing, including website management, SEO, SEM, social media, and content marketing;

• Support the planning and execution of marketing automation and email campaigns, ensuring proper lead nurturing and client relationship management;

• Collaborate with cross-functional teams to align marketing strategies with Sales and People Experience;

• Develop, coordinate and execute employer branding campaigns in sync with the HR department.

What you will need to bring:

• Minimum of 3 years of experience in B2B marketing, preferably within the IT sector;

• Proven track record in developing and executing successful marketing strategies and campaigns;

• Strong understanding of digital marketing channels, marketing automation, and analytics tools;

• Tools and Technology Experience:

  • Marketing Automation and CRM: Proficiency in Hubspot is a plus;

  • Digital Marketing and Analytics: Hands-on experience with SEO tools, such as Google Search Console, Paid Advertising Platforms (e.g., Google Ads), and web analytics tools (e.g., Google Analytics);

  • Social Media Management: Experience using social media management platforms (e.g., Meta Business Suite, Sprout Social, or Buffer) for managing and tracking social media campaigns;

  • Content Management: Familiarity with content management systems (e.g., Hubspot or WordPress) and content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office or Figma);

  • Productivity Management: Experience using project management tools (e.g., Trello, Notion or ClickUp, for example) to plan, organize, and track marketing projects and campaigns.

• Excellent written and verbal communication skills, with the ability to create engaging content and deliver compelling presentations;

• Strong organizational skills;

• Fluency in English and Portuguese;

• Bachelor's degree in Marketing, Communications, Business, or a related field.

What can Syone offer me:

• Integration in an organization with profound and sustained growth and involvement in pioneering projects with innovative technological solutions;

• Strong IT training plans;

• Professional evolution with intervention in ambitious technological projects, both national and internationally.