Syone - Marketing Specialist
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Marketing Specialist

  • Afragide, Lisboa, Portugal

Job description

We are seeking a highly experienced and results-driven Marketing Specialist to join our team at Syone. As a technology company specializing in nearshore outsourcing and managed services, we're looking for someone with a proven track record in B2B marketing, particularly within IT industry. This is an excellent opportunity to work in a fast-paced environment and contribute to the growth of our company.

What you'll do:

  • Develop and execute effective marketing strategies, campaigns, and programs to drive brand awareness and lead generation;
  • Act as inside sales person, collaborating with the sales team to qualify MQLs and convert them to SQLS;
  • Interview stakeholders and Syone representatives to produce client cases;
  • Manage all aspects of digital marketing, including website management, SEO, SEM, social media, and content marketing;
  • Oversee the planning and execution of marketing automation and email campaigns, ensuring proper lead nurturing and client relationship management;
  • Collaborate with cross-functional teams to align marketing strategies with Sales and People Experience;
  • Plan, coordinate, and execute marketing events, including webinars, conferences, workshops, and trade shows, to generate brand awareness, leads, and business opportunities;
  • Plan, coordinate and execute employer branding campaigns in sync with the HR department.

Job requirements

What you will need to bring:

  • Minimum of 3 years of experience in B2B marketing, preferably within the IT and fintech sectors;
  • Proven track record in developing and executing successful marketing strategies and campaigns;
  • Strong understanding of digital marketing channels, marketing automation, and analytics tools;
  • Excellent written and verbal communication skills, with the ability to create engaging content and deliver compelling presentations;
  • Strong project management and organizational skills;
  • Fluency in English and Portuguese; additional languages are a plus;
  • Bachelor's degree in Marketing, Communications, Business, or a related field,.

Tools and Technology Experience:

  • Marketing Automation and CRM: Proficiency in Hubspot;
  • Digital Marketing and Analytics: Hands-on experience with SEO tools, such as Google Search Console, paid advertising platforms (e.g., Google Ads, Facebook Ads, or LinkedIn Ads), and web analytics tools (e.g., Google Analytics);
  • Social Media Management: Experience using social media management platforms (e.g., Hootsuite, Sprout Social, or Buffer) for managing and tracking social media campaigns;
  • Content Management: Familiarity with content management systems (e.g., Hubspot and WordPress) and content creation tools (e.g., Canva, Adobe Creative Suite, or Microsoft Office);
  • Project Management: Experience using project management tools (e.g., Trello or Jira) to plan, organize, and track marketing projects and campaigns.

What can Syone offer me:

  • Integration in an organization with profound and sustained growth and involvement in pioneering projects with innovative technological solutions;
  • Strong IT training plans;
  • Professional evolution with intervention in ambitious technological projects, both national and internationally.